Do you know what business you are actually in?  Do you know why and where you want the business to be in the next 5 years? An example is Domino Pizza.  They are in the delivery business, not the pizza business. Their guarantee is for delivery in less than a specific time, NOT that you will get a great pizza.  Are you clear in your vision and direction?  Do all your clients/customers fit your profile of the perfect customer?  Are you reaching your market?  Can you be selective in which clients you work with?   Clarity about your vision and direction will be established  through inquiry about who you are and what you want to contribute in your lifetime.  After all, the business is YOU. Make a list of all the favorite things you like about the work you do, specific tasks you like, the kind of customers you like....all that you love about what you do.  Then write sentences that state a culmination of those things those things. (ie. Helping people to be who they are in the world.)  Please leave a note saying what you think your vision is and if this exercise helped you.

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